Consumer engagement is becoming more and more important in the health insurance industry. dacadoo, another successful Swiss startup, has developed a mobile health engagement solution enabling individuals to track, manage and benchmark their health and wellbeing in an easy and fun way on their smartphones. It calculates a personal Health Score, a scientifically calculated number from 1 (low) to 1,000 (high). The Health Score works as an indicator and moves up or down in real-time, depending on how body values, emotional wellbeing and activities change (exercise, nutrition, stress and sleep). When tracked over time, it offers a good directional indicator of how individual health is evolving. To help individuals remain engaged, motivation techniques from behavioral science are used such as online gaming, social and collaborative features from social networks, and personalized feedback.
The name dacadoo comes from the rhythm, when you hit with your fingers on a drum: da-ca-doo, it’s the “digital rhythm of life”. It has the word “do” in it, as the solution is on one side a health/wellness assessment, but basically it’s a solution for every individual to do something good for themselves. Digital and mobile health (m-Health) based wellbeing solutions will play a significant role in engaging and motivating people to adopt healthier lifestyles. Dacadoo’s Health Score solution is designed from the ground up to address the needs for this emerging market. It’s go-to-market strategy relies on building its business through Business-to-Business-to-Consumer (B2B2C) relationships by leveraging “existing highways” to the end user via key industry segments.
dacadoo has already won multiple Awards, the Global Top 100 Health Innovation Award, Red Herring Top 100 Europe Award and the Swiss ICT Award and collaborates with strategic partners worldwide, such as insurers and Fortune 100 companies, to bring the patented Health Score solution to the global health and well-being market. dacadoo is available in 10 languages; English, German, Dutch, French, Italian, Spanish, Brazilian Portuguese, Russian, Japanese and Korean.
Empower customers to take ownership of their own health
People embrace digital technology and they expect L&H insurers to offer fully digital mobile solutions. Consumers are increasingly willing to share information if they get something of value in return. They will share lifestyle based information with their life & health insurance company but expect to be rewarded for their information exchange. With dacadoo, users can automatically collect dacadoo points “dacadoois” on a variety of activities and behaviors. These points can be redeemed against rewards, which are defined by the L&H insurer and their strategic partners (retail, fitness clubs, donations, etc.). It is a new way for insurance companies to empower and engage with their customers.
The dacadoo solution can be branded according to the corporate design needs of the insurer, from complete branding, “powered by dacadoo”, to very light branding, where dacadoo is still the master and includes additional branding by a customer. Designed as an open platform, with a high level of date security and privacy.
It definitely works!
More and more insurance companies worldwide are already using dacadoo. Late last year, Southern Cross Health Society, New Zealand’s largest health insurer signed an agreement to implement dacadoo’s Health Score Platform as the foundation to its new workplace wellbeing proposition. And Swiss Sanagate AG, the independent subsidiary of CSS Insurance wanted to do something about the widespread lack of exercise and therefore they offer the dacadoo health platform to their insured. “The dacadoo platform uses a playful approach in motivating individuals to exercise more and sharpens the awareness of the importance of one’s own health at the same time", Volker Schmidt, CEO of Sanagate explains.
Data of its existing users clearly shows that it works. An analysis on over 67,000 dacadoo users showed that on average, 80% of users improved their “healthy years” by +2.5 years, and reduced several modifiable health risk factors considerably.
Why we selected dacadoo for DIA Munich
Consumer engagement is a key goal of the health insurance industry. The dacadoo Health Score Platform is one of the most innovative, digital wellbeing solutions on the market.
The platform is intended to encourage users to remain active and adopt a healthier lifestyle but it also enables insurers to start a dialog with the clients and at the same time build a long-term relationship. Reward programs will award customers with a healthy lifestyle with discounts and bonuses. A combination of lifestyle analytics, health engagement, cost transparency and service solutions will secure solid growth for the digital life & health insurance providers.
Who are dacadoo?
Founded in 2010 by the experienced Swiss entrepreneur Peter Ohnemus. The company has its headquarters in Zurich, Switzerland, and has its US subsidiary dacadoo americas, Inc. in Silicon Valley, USA.
Peter has been involved in high-tech and bio-tech investments over the last 25 years and this had led to four IPO’s and multiple trade sells. Peter co-founded ASSET4, the world’s leading provider of extra-financial information, in 2004, which was sold to Thomson Reuters in November of 2009. He previously held senior executive positions with Sybase, Logic Works, The Fantastic Corporation and COS – all of which went public during his tenure.
“I founded dacadoo, as I was concerned about 50% of all grown up people getting overweight. It should be fun to be healthy. That’s why the dacadoo Health Score came alive!” Peter Ohnemus, CEO