Innovating insurance to become a lifetime partner for customers

Innovating insurance to become a lifetime partner for customers

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on 17 Feb, 2020

Customer engagement

Generali is convinced that innovation is not just the key lever for its long-term success but also an opportunity to guide the process of change as a leader of the insurance industry. Therefore, innovation and digital transformation are key pillars in the strategy of Europe’s third largest insurer. This reflects in different approaches and a range of activities, both internally and externally. And the giant set aside no less than one billion euros for strategic initiatives to make this happen. A great opportunity for a DIA interview with Bruno Scaroni, the Global Director Group Strategy and Business Accelerator at Generali.

Generali unveiled its strategy of becoming a Lifetime Partner to its Customers. A bold strategy that truly shows dedication to innovate and going beyond being market leader. What does ‘Becoming a Lifetime Partner’ mean?
Bruno: “You buy insurance because you want peace of mind. We want to provide you that peace of mind on a 24/7 basis. The strategy goes beyond numbers; we want to be more than payers or people that will get you back your premiums after your claims, we really want to become your partner. We want to be there in any time of need, providing not just money, but assistance, aid and trust. It means increasing the frequency of contact with your customers. Anything that relates to something that makes people on ease. This is the lifetime partner concept we're pursuing.”


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