Digital Insurance Agenda

BESTFIT: AI & HI, a new dimension of predictive behavioral data

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Dec 16, 2019

BESTFIT is the first mover in unifying HI(TM) (Human Intelligence), AI and business intelligence. BESTFIT’s proprietary algorithms, based on Nobel Prize-winning research, neuroscience, and psychometrics, leverage fun, opt-in digital interactions to create a delightful experience while revealing consumers’ true personalities and thought patterns. The result: holistic, granular profiles and clusters that predict users’ responses and empower greater engagement and trust; customer acquisition, retention, cross-, and up-selling; brand image; corporate efficiency and development of teams. All adding up to higher profits. BESTFIT is transforming how global brands drive success.
BESTFIT’s ecosystem is a synergy of: Science, Psychology, Technology and Business Intelligence. The company has clients in Europe, Australia and the Middle East.



The power of prediction
BESTFIT empowers customer-centric companies to drive business by utilizing AI technology with scientifically proven behavioral psychological models. Using a tailored, non-invasive lifestyle questionnaire, BESTFIT’s synergy of psychological yet entertaining questions and proprietary patented algorithm reveal real personal information that help companies to empower their business in customer acquisition, customer satisfaction, up- and cross-selling, marketing and risk assessment.

BESTFIT’s approach of customer engagement, approximately 90% completion rates, lead generation and consistent NPS number of above +60, improvement of client retention and increased life on the books.
BESTFIT discovers personality traits, decision drivers and preferences of consumers.
Using engaging and entertaining questionnaires, the startup creates an exciting user-experience while discovering and generating data to empower a variety of business goals, like:

  • Customer Acquisition and Lead Generation
  • On-boarding of anonymous visitors
  • Customer Retention and Satisfaction
  • Time-on-book, Referrals, Call waiting experience
  • Upselling and Cross-selling
  • Pricing optimization, Holistic risk profiles for actuaries

The Source of Data is the client. Indirect lifestyle questions provide answers free of biases, while giving a fun experience to the client. BESTFIT’s platform is fully functional, tested and scalable for millions of questionnaires.

How it works
The engagement can start in any communication channel via an anonymous, personal link, that leads customers to a tailor-made online questionnaire. After completing the questions, customers receive a profile that can be shared online.

While the customer receives a easy to read personal profile, you receive complete detailed analysis of every customer as well as identified segments and clusters, per business goal.

Why we selected BESTFIT for DIA Munich
BESTFIT offers a unique combination of client experience that delivers to the companies’ predictive information about consumer decision drivers and preferences.
The BESTFIT solution can address all problems of insurance companies, excluding natural disasters.

AT DIA Munich you can discover how BESTFIT apply scientifically proven behavioral psychological models to help insurance companies to exceed their business goals. They will show and tell together with one of their clients, Zurich Insurance.

Check out their live demo here:​

BESTFIT is founded in 2015 by Mrs. Sonja Kohn, a seasoned professional and serial entrepreneur. IBM and Henkel are key-partners. They have offices in Vienna, Jerusalem, Milan and Gibraltar.
Mrs. Kohn has vast multi-disciplinary experience as a serial entrepreneur, who has founded successful companies with partners like UniCredit Bank Austria, Austria’s largest bank. In 1994 she founded Medici, a financial services company based in Vienna and in 1999 she founded Funds World, an online platform for mutual funds, in a JV with Intesa Sanpaolo, Italy’s biggest bank.

Doing well while doing good.” BESTFIT revolutionizes client experience and service, empowers efficiency, reduces risk and increases income for insurance companies.”  Mrs. Sonja Kohn, founder BESTFIT

Barcelona 27 - 29 June 2023


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