BESTFIT: Discovery and Monetization of Behavioral Insights

BESTFIT: Discovery and Monetization of Behavioral Insights

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on 6 Nov, 2020

BestFit is a digital behavior science platform; a synergy of Science, Psychology, Technology & Business Intelligence merging HITM (Human Intelligence) and AI. With BestFit’s engaging digital questionnaires, corporates and their clients can uncover personality traits, decision drivers, and preferences. For companies, it delivers holistic personality profiles, decision drivers and preferences, predictive intelligence that empowers impactful communication and personalized offers. For their clients, a +/- 3-minute, fun self-discovery experience.

BestFiT is a company at the core of 3 exponentially growing industries – Digital, Data, and Gamification. With their innovative platform, they have won a DIAmond Award for Greatest Strategic Impact, they were selected by DIA’s mediapartner Italian Insurtech Association as the Best Digital Product for Corporates end were this year chosen by Gartner as a Cool Vendors 2020 in insurance. Something new this year: they have taken their product and developed a covid-19 solution.

How it works
The engagement can start in any communication channel via an anonymous, personal link, that leads customers to a tailor-made online questionnaire. After completing the questions, customers receive a profile that can be shared online. While the customer receives a easy to read personal profile, you receive complete detailed analysis of every cu">

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