Customers search security and trust in the brands they choose to partner with and prefer simple and relevant solutions to their needs. The insurance sector must keep up with the always evolving customer needs by using more digital and data-driven approaches. Embedded Digital Insurance is a great way to support this by offering the right insurance product at the right time, which basically is at the Point of Sale or, even better, the Point of Need. For example, including insurance in a car sale or flight ticket sale. bsurance helps businesses scale-up globally and grow their customer base by fully digitising and embedding insurance products directly at the Point of Need.  

bsurance is a B2B2C, white-label InsurTech focused on Embedded Insurance. bsurance provides Insurance-as-a-Service, including product development, onboarding and real-time policy issuing, First Notification of Loss (FNOL), claims handling and settlements. Bsurance can do this both with a pure SaaS model and with MGA capacity. 

How it works 

bsurance’s insurance platform offers an embedded insurance solution for any product or service. Its cloud-based insurance platform provides a seamless API connection to any sales channel, no matter if it is an app, any kind of ecommerce system or a cashier system. This enables bsurance to cover the entire life cycle of the insurance product, from finding and offering the right product to a customer, through to policy design and underwriting, all the way to digital claims management. In offering its services, bsurance is able to operate as an intermediary, an MGA or as a SaaS partner, whichever fits the situation best. 

bsurance is able to partner with any B2C business, from brick-and-mortar stores to online marketplaces. Its team has a vast and diverse background in insurance and digitalization, which enables bsurance to develop solutions fast and with a quick time-to-market. 

bsurance completed an MVP in 2018 and has been partnering with B2C businesses from various industries as well as insurers in different countries across Europe ever since. Currently, bsurance serves more than 20 partners, offering insurance solutions to more than 50,000 end-customers.  

Why did we select bsurance for DIA Amsterdam 2022? 

bsurance has extensive experience with embedded insurance. A good example is their collaboration with online player Refurbed, a European online platform for refurbished devices. This gives bsurance a presence in Austria, Germany and Italy and soon in more countries in Europe. The platform features a mobile device insurance from Allianz, that is fully embedded in the Refurbed sales channel.  

At DIA Amsterdam 2022, Lorenz Graeff, CEO bsurance, is happy to give the full story and will present a live case with one of their partners in Europe.  

About bsurance 

Founded by serial entrepreneurs Lorenz Graeff, Franz-Xaver Burner, Manfred Schmiedl and Andreas Struggl in Vienna in November 2017, bsurance has partnered with insurers such as Allianz, AXA, R+V, Munich Re and Uniqa. The company is currently active in 8 countries in Europe, supporting B2C companies in a variety of industries, including Financial Services, Travel, Retail and Mobility.  

With a diverse team of over 30 people from more than 10 nationalities, bsurance is currently preparing their Series B to further drive their international expansion. In 2018 a series A funding round was completed with a € 4 million investment from Uniqa Ventures and Sigma, in 2022 bsurance will launch its series B funding round.  

In 2021, bsurance was featured in 11 industry reports and won 2 awards- UBS Future of Finance challenge under the App Stores and Platforms category, and 2021 Best InsurTech brand in Austria by Global brands. 

Find out more about bsurance here.