Digital Insurance Agenda

bsurance: helping businesses grow fully digitalizing and embedding insurance products

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Sep 21, 2022

In today’s world, with personalized and on-demand services, the transition towards embedded insurance is unavoidable, meeting and catering to 21st-century customer needs. Insurance carriers must keep up with digital and data-driven approaches to meet these needs. Embedded Insurance can support this by offering the right insurance product at the right time and place.

bsurance is a B2B2C, white-label InsurTech focused on Embedded Insurance. As an enabler with both SaaS and MGA capacity, bsurance provides Insurance-as-a-Service, including product development, onboarding, and real-time policy issuing, FNOL, claims handling and settlements. 

Its readily available insurance platform offers the right embedded insurance solution for any product or service. Its cloud-based insurance platform provides a seamless API connection to any sales channel, whether it is an app, e-commerce system, or cashier system. This enables bsurance to take care of the entire life cycle of the insurance product, from finding the right offer through policy design and underwriting all the way to digital claims management. The company is able to operate as an intermediary, an MGA or as a SaaS partner to any B2C business, whether Brick-and-Mortar or an Online Marketplace.

How it works

bsurance’s insurance platform offers an embedded insurance solution for any product or service. Its cloud-based insurance platform provides a seamless API connection to any sales channel, no matter if it is an app, any kind of e-commerce system or a cashier system. This enables bsurance to cover the entire life cycle of the insurance product, from finding and offering the right product to a customer, through to policy design and underwriting, all the way to digital claims management. In offering its services, bsurance is able to operate as an intermediary, an MGA or as a SaaS partner, whichever fits the situation best.

bsurance is able to partner with any B2C business, from brick-and-mortar stores to online marketplaces. Its team has a vast and diverse background in insurance and digitalization, which enables bsurance to develop solutions fast and with a quick time-to-market.

bsurance completed an MVP in 2018 and has been partnering with B2C businesses from various industries as well as insurers in different countries across Europe ever since. Currently, bsurance serves more than 20 partners, offering insurance solutions to more than 50,000 end-customers.

Why did we select bsurance for DIA Munich 2022?

bsurance has extensive experience with embedded parametric B2B2C insurance. At DIA Munich 2022, Lorenz Graeff, CEO bsurance, will present a fully new product it launched with Shayp that taps into the parametric embedded insurance trend in the B2B2B space.

About bsurance

Founded by serial entrepreneurs Lorenz Graeff, Franz-Xaver Burner, Manfred Schmiedl and Andreas Struggl in Vienna in November 2017 to help businesses create customer-centric insurance propositions and promote growth. bsurance has partnered with insurers such as Allianz, AXA, R+V, Munich Re and Uniqa. The company and its founders have a vast and diverse background in insurance and digitalization, which enables it to develop a solution with a fast time-to-market. It completed its first MVP in 2018 and since then has been partnering with B2C businesses from various industries as well as insurers in different countries around Europe. Currently, the company serves over 10 partners and offers insurance solutions to more than 50.000 end customers.

With a diverse and international team of 31 people, bsurance has established its operations in eight European countries, supporting B2C companies in various industries, from Financial Services, Travel, and Retail to Mobility. The insurtech´s strategic partners include Allianz, AXA, and UNIQA, and key clients are Cashpresso, Kika Leiner, Playbrush, and Gearbooker. In 2019 bsurance raised €4m in venture capital investment as part of plans to expand into other Western European and CEE countries and is currently preparing their series B funding round to drive international expansion. 

In 2021, bsurance was featured in 11 industry reports and won 2 awards- UBS Future of Finance challenge under the App Stores and Platforms category, and 2021 Best InsurTech brand in Austria by Global brands. Since the beginning of 2022, bsurance has had two awards, by VivaTechnology and VivaTech.

“Ultimately, our mission is to become Europe’s leading market player providing millions of customers with fair, relevant and modern insurance products while, in turn, helping brands nurture trust, loyalty and retention. As we see it, the sky really is the limit.”

Lorenz Graeff, CEO bsurance

Visit their website to learn more!

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