GenePlanet: tackling modern health issues with personalised prevention

GenePlanet: tackling modern health issues with personalised prevention

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on 22 Dec, 2020

Now more than ever, health is a top priority. With the COVID-19 pandemic taking its toll around the globe, people are more aware of the importance of being healthy and are taking more interest in improving their health and well-being. There is more interest in exercise, healthier food options, as well as self-tracking and measurement to determine a personalised approach to get healthy and monitor progress.

GenePlanet offers innovative healthcare and lifestyle solutions, based on preventive genetic testing. They work with major insurers to deliver a preventive component to Life, Health and Protection policies, with the objective of steering customers towards positive behavioural change, related to their health and well-being. GenePlanet has developed Health Intelligence, a digital lifestyle coach focused on prevention. It uses objective biological data to provide consumers with personalised guidance on how to improve their health and well-being.

How it works
GenePlanet’s Health Intelligence platform integrates biological data (DNA and blood test results) with information about customers’ habits and body measurements. Based on this input, it creates personalised action plans regarding nutrition, physical exercise, and stress management. Health Intelligence motivates customers to make positive behavioural changes through goal setting and gamification elements. It provides the tools to monitor progress and support customers as their current health state and health- and well-being goals evolve.

The process is simple and scalable; it starts with each customer receiving a DNA kit at their home address. They register on the Health Intelligence secure digital platform, return the sample and start their journey. Customers start with a lifestyle assessment, calculating their Health Score, based on their body measurements, habits, activities and blood test results. Combined with the genetic results this offers a range of insights into Diet, Heart Health, Metabo">

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