There is a growing need of digital transformation in the insurance industry. Many insurers have been struggling with their traditional models and legacy systems. The pandemic has increased this even more, as a surge in internet use requires insurers to sell online and/ or with distribution partners.  

Japan is the second largest insurance market in the world, yet the digital adoption rate among insurers is relatively low, which limits responding to changes quickly. justInCase saw this opportunity and launched an insurance company with the aim to offer tech-powered products and services that create value, improve everyone’s life and bring joy.  

justInCase is a licensed P&C insurer in Japan with 5 pure online insurance products including AI-powered mobile phone insurance, P2P cancer insurance and COVID-19 insurance.  

Facing the pandemic outbreak in 2020, justInCase developed a system that allowed the company to launch COVID-19 insurance in a month. Leveraging the success of this insurance, the company decided to make the system customizable and B2B-focused, thereby developing the current “joinsure” SaaS solution.  

The company leveraged its know-how, technology and insurance expertise to establish justInCaseTechnologies and started offering a SaaS solution called “joinsure” in 2021, to enable insurers to quickly respond to changes without legacy issues and boost revenues with digital customer touchpoints and proven marketing tools.  

The SaaS solution “joinsure” does not only digitise the end-to-end process from sales and policy administration to claims handling, but also provides marketing tools that enable the actual monetization of the solution.  

Why did we select justInCase for DIA Amsterdam 2022? 

Because of its combination of being an insurer and tech provider, justInCase is a offer their clients not only technology solutions, but also help with topics like upsell, cross-sell, proven marketing techniques and UI/ UX designs that boost conversion.  

At DIA Amsterdam Kazy Hata, Founder & CEO justInCase, will present its SaaS solution joinsure.  He will share how the solution is customizable and integrates into a core system or external software and services such as CRM, Market Analytics and eKYC.  

joinsure’s SaaS revenues have shown double digit growth in the past years. Its clients include Tokio Marine Nichido, SBI and JI Accident & Fire Insurance. justInCase has received several awards and prizes, including TechCrunch Award, Fujitsu Award, Global Brain Award, FIBC winner, 1st Tokyo Financial Award winner, 6th round of small amount and short-term insurance prize winner.  

Who is justInCase? 

Founded in 2016, Japan-based justInCase aims to develop innovative products and services that can “Create joy of helping and being helped for everyone”.  

justInCaseTechnologies, the sister company founded in 2019, provides the SaaS solution “joinsure” for insurers and online distribution partners, to help modernize their systems, digitize their services and enable monetization. The group raised JPY1 Billion in Series A funding round in December 2019. Key investors include Coral Capital, DeNA, Global Brain, ITOCHU, SBI Investment and Shinsei Bank.  

Key partners include Tokio Marine Nichido, SBI Insurance Group, Nippon Life, Lifenet and Daido Life. 

Our vision is to “Create joy of helping and being helped for everyone”, reviving the custom of Japanese practicing “helping each other” from ancient times. In case of emergency or crisis, I always feel a sense of mission to ease the stress and pain by digitizing the processes across the insurance value chain to improve transparency, operational efficiency, strengthen marketing capabilities and increase flexibility to enable insurers to respond to changes rapidly, monetize digital transformation and contribute to society.”

Kazy Hata, justInCase Founder & CEO 

Find out more about justInCase here!