Neurotrack: Transforming detection and prevention of memory loss.

Neurotrack: Transforming detection and prevention of memory loss.

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on 23 Apr, 2018

Digital health

Californian digital health startup Neurotrack is on a mission to transform the diagnosis and prevention of memory loss and related diseases like Alzheimer’s. The company's flagship product is the Imprint™ Check-Up, a 5-minute assessment that uses eye-tracking technology to assess cognitive decline before symptoms appear. The early diagnosis of memory loss is critical for prevention of cognitive decline and this assessment is the only tool that can predict memory loss before it starts. In addition, Neurotrack offers a Cognitive Health Program that provides users with tools and advice to make lifestyle changes scientifically proven to reduce the risk of cognitive decline and diseases like Alzheimer’s.

Alzheimer’s disease is the greatest healthcare challenge of our generation. Worldwide, nearly 47 million people have Alzheimer’s or a related dementia and this number will triple by 2050. The global cost of Alzheimer’s and dementia is estimated to be $605 billion, which is equivalent to 1% of the entire world’s gross domestic product. Unfortunately, there are no disease-modifying drugs approved for Alzheimer’s to date.

At Neurotrack they believe cognitive decline and Alzheimer's disease can be prevented and there is a solution: (1) identify people early in the disease progression and (2) prescribe a digital cognitive health program focused on diet, exercise, and cognitive training to prevent the onset of Alzheimer’s disease.

5-minute digital test
The company's flagship product is the Imprint™ memory assessment, a 5-minute digital test using eye-tracking technology to assess memory performance over time. Along with a memory assessment tool, Neurotrack is developing a Memory Health Program that provides users with a digitally delivered, scalable, adaptable cognitive health program focused on exercise, nutrition, sleep, stress, and cognitive training. The components of this program have been scientifically validated to improve cognitive function, red">

Want to continue reading?

Sign up for our newsletter to read the full article and receive the latest news about innovation in insurance and Insurtech straight to your mailbox every week. Already signed up before?

  • Join over 20,000 other insurance executives to receive the latest innovations in insurance
  • Be the first to read our Insurtech editorials
  • Stay tuned for the latest community news
  • Get access to exclusive offers!

* required

Explore recommended articles

DIA Newsletter

Stay tuned!

Sign up to always get the latest vision
articles and insurtech news of the Digital
Insurance Agenda.

Subscribe Now


Go to top

Get instant access to innovation articles and insurtech editorials.

Join the community now!