Digital Insurance Agenda

Virgin Pulse: Shifting Insurer value proposition with engaging prevention models

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Aug 25, 2022

Insurance, one of the world’s oldest industries, is facing massive digital disruption. The landscape is changing. And there’s never been a more urgent need for innovative solutions to stand out from the competition, retain & gain new customers, and increase customer lifetime value.

But for many in the industry, the task of adopting a new innovative solution isn’t an easy feat. Legacy systems keep insurers hamstrung, making internal innovation, especially the deployment of new solutions, impossible in the short to medium term (3-5 years). This situation leaves a window open to users’ frustration looking for new insurance models and more modern experiences. And this has become only more prevalent with the onset of the pandemic which has only highlighted the lack of relevant digital solutions on the market.

Virgin Pulse is here to help them, and they will present Health Management’s story in the UK at DIA in Munich.

Health Management in the UK, and insurers around the globe (+55), are partnering with Virgin Pulse to reinvent themselves for the digital age and deliver unmatched value to demonstrate their relentless commitment to clients’ success.

Virgin Pulse drives end-user’s engagement thanks to customized prevention models, focusing on its behavior change methodology.

Its customer-focused platform encourages third-party solution integration, enabling insurers to promote their digital strategy while increasing the effectiveness of the ecosystem they are already a part of. Highly customizable, the platform offers integrated digital and live coaching, flexible incentives and rewards, and a configurable challenge library that engages members, every day, across the full health and wellbeing journey.

Why did we select Virgin Pulse for DIA Munich 2022?

In the market there is a trend of digital transformation of insurers, shifting insurer’s value proposition from a life payer to a life partner. Helping the insurer to better understand its population, prevent future outcomes and allow cost management & upsells.

At DIA Munich 2022 Ludovic Pureur, Virgin Pulse’s Regional Vice President, International Partnerships and Dr. Alex Smallwood, Health Management’s Director of Clinical Transformation will showcase their collaboration in the UK.

Health Management moved to Virgin Pulse after the first experience with an incumbent solution. Complexity, prevention knowledge, budget and limited resources guided Health Management to choose a third party and move away from their first internal development.

Who is Virgin Pulse?

Founded in 2004, Virgin Pulse is a large and comprehensive digital health and wellbeing SaaS company focused on driving real outcomes for employees, employers, life & health insurers, and their members. It provides a mobile-first well-being solution that instills healthy habits to help an organization’s workforce achieve long-term health and productivity results. Virgin Pulse is a behavioural change company that helps people change and maintain their health habits. The company’s offerings include benefits navigation, claims analysis, digital and live coaching, condition management, and diabetes prevention to support members worldwide across the entire well-being, Health, and health care lifecycle.

Who is Health Management?

For the last 20 years, Health Management has been at the forefront of helping some of the UK’s most prestigious organisations manage complex workforce health issues.
It is an Occupational Health provider in the UK, employing more Consultant Occupational Health Physicians than any other organisation outside the NHS. Health Management helps over 400 businesses, charities and government bodies to collectively keep millions of employees safe, fit and healthy at work.

Take care of your employees. They’ll take care of your business.

Sir Richard Branson, founder Virgin Group, and Virgin Pulse

Barcelona 27 - 29 June 2023


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