WESMARTi: Positioning digital products with new customer experiences in underserved markets

WESMARTi: Positioning digital products with new customer experiences in underserved markets

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on 18 Feb, 2021

On a mission to penetrate now underserved markets, WESMARTi offers a new digital customer experience. They do so by focusing on parametric and smart digital insurance products leveraging blockchain technology. WESMARTi is a B2B2C insurance service platform, which originates from a successful cooperation between major carriers, brokers, academics and regulators, who decided to experiment parametric policies on blockchain technology. Their open insurtech ecosystem allows carriers and distributors to interact digitally, supporting both consumer and corporate product lines.

In a nutshell WESMARTi wants to push a digital agenda, positioning smart digital products with new customer experience penetrating underserved markets leveraging on blockchain technology.

How?
…By directly stepping in close to clients needs, developing real time instant services.
…By figuring out easy back-office free products to reduce operating cost, but also getting a significant reduction of cost ratio through to the use of technology for underwriting, pricing and claims processes.
….By creating off-the-shelf parametric products, distributed through new channels.

Key benefits WESMARTi

  • It is an insurance service platform enabled by le">

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